
In response to the ever growing requirements of the paddling market, Yak is pleased to announce the appointment of a dedicated Brand Manager.
Pete Ford has been working for Crewsaver for over 15 years and has seen the Yak brand go from strength to strength. With a keen interest in paddling, Pete has worked closely on the Yak range over the last few years and sees his new role as a natural progression for himself and the brand.
"Yak is an exciting and dynamic brand which has enormous potential" says Peter. "My new role will focus even more on delivering what the market demands through innovative design and strong marketing initatives. I will be working closely alongside our team of experienced Sales Managers and aim to meet as many customers as possible as we continue to work towards maximising sales for everyone."
Pete will contact you shortly but in the meantime, we welcome any feedback or comments you wish to make about the Yak range of products.
DATE: February 2010
For further information or to arrange a product test please contact:
Crewsaver, Mumby Road, Gosport, Hampshire, PO12 1AQ.
Tel. +44 (0) 23 9252 8621; Fax. +44 (0) 23 9251 0905
Email: katja.reipert@crewsaver.co.uk